Shows the average activity for posts of different lengths as a ratio to the average performance of posts in other formats. Shows the average ER for posts with different caption lengths. Shows numbers of posts with different text lengths: short, medium, long. You can also analyze Instagram captions using the following diagrams: Various post subjects can be analyzed based on these data. Shows the average ER for posts containing a particular word. Shows the number of posts containing a particular word. Two diagrams will appear in the left block: Words and Words/ER. Use to analyze subjects, text lengths and hashtags.Ĭlick button А on the right above the posts feed. But you cannot calculate caption performance from it. Instagram statistics provide detail data for pictures and stories. You can check out examples of nice Instagram captions by panaceas_pantry (above) or outdoorvoices (below). Each post has to meet the company’s content strategy. Establish the subjects your brand talks about and the intonations for them. Quotes are bad idea, leave it to public pages on VK.com.Ĭaptions in a company’s account are part of the content strategy. Tell about a café you visit, a recently watched movie, ask your audience an interesting question. In your personal account, tell the story of how the picture was made, your latest news or discuss an issue that concerns you. Monitor what subjects they raise in their posts, what is the caption length in their account. How to create interesting captions on pictures on Instagram? Take a leaf out of accounts you like. Tags may be added either in the caption on Instagram or a comment to the post. You cannot add more than 30 hashtags under one post – the rest will be inactive. Thus, you will make users familiar with it and they will use it in UGC. Introduce a branded hashtag for your company. This is not so, it’s just any picture from any account may be not included in the tag feed. This feature of the platform provoked myths about shodowban on Instagram when hashtags stop working for the account. Instagram’s support, however, acknowledges that a picture might not be shown even here. Section Latest contains hashtagged pictures sorted by date of posting. It is known that reaching the top is influenced by the number of post’s engagements and the likes count increase rate. Reaching that top depends on several factors the social network doesn’t talk about in detail. Tags on Instagram work as links and following a tag brings the user to the top of posts.ĩ pictures are shown in Best section. The tag will automatically become clickable upon posting. To create a hashtag, type # before the word. For example, colored squares or dots used as list bullets. The optimum use of smileys is one that marks important points in the post. Audience’s attitude towards emoji varies. To add a smiley, simply add it to the caption’s text. The user will be notified that they have been tagged in Instagram caption, but this post cannot be found in their account. To tag a person in a caption, type and start typing the nickname, and you will see a pop-up list of users, then select the one you need.With this way of tagging, the user will be notified of it and the picture will be shown in section Pictures with You in their account. Tap Tag People in the lower left corner, it will open a window where you can tag a user: Start typing their name at any place on the picture. To tag a person in a picture, tap the three dots in the right corner above the picture, then tap Change.How to Tag a Person in an Instagram Caption?Ī user can be tagged in a post in two ways: in the picture or in the caption. Recently, Instagram announced threaded comments, which shows that the platform really develops not only in the direction of visual content. Serious or controversial subjects are sometimes raised, resulting in long arguments in the comments. Popular subjects are: healthy eating, working out, personal care, recipes, parenting, travel notes. More and more Instagram bloggers use the platform to publish small texts. For example, they tell about the new collection or detailed instructions for contests. Bloggers use it to tell about the product they advertise and brands convey the key message that cannot be visualized. The most important thing is to keep their quantity reasonable.įirst and foremost, a caption is a functional part of the post. In an Instagram caption, hashtags are added or users tagged. If this length is not enough, bloggers would place part of the text in the first comment. Instagram allows writing texts up to 2200 characters long. We discuss what to write in Instagram captions, how to properly format it and use to engage audience.Ī caption is a short text under a picture in an account. As the algorithms are getting tougher, everything becomes important: both the account’s appearance and captions of pictures. Instagram is a visual social media but increasing attention is paid to the captions.
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